ENTREPRENEURIAL SMALL BUSINESS (LL),9781265758899

ENTREPRENEURIAL SMALL BUSINESS (LL)

by ;
Edition: 7th
ISBN13: 9781265758899
ISBN10: 1265758891
Format: Loose-leaf
Pub. Date: 2023-06-22
Publisher(s): McGraw Hill
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Table of Contents

PART ONE: ENTREPRENEURS AND IDEAS: THE BASIS OF SMALL BUSINESS 

Chapter 1: Small Business: Varieties and Impacts  

Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies  

Chapter 3: Small Business Environment: Managing External Relations  

Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility  


PART TWO: SMALL BUSINESS PATHS AND PLANS

Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship  

Chapter 6: Small Business Entry: Paths to Entrepreneurship  

Chapter 7: Small Business Strategies: Imitation with a Twist  

Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly  


PART THREE: MARKETING IN THE SMALL BUSINESS 

Chapter 9: Small Business Marketing: Customers and Products  

Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market  

Chapter 11: Small Business Pricing, Distribution, and Location  


PART FOUR: ACCOUNTING, CASH, AND FINANCE IN THE SMALL BUSINESS 

Chapter 12: Small Business Accounting: Projecting and Evaluating Performance  

Chapter 13: Cash: Lifeblood of the Business 

Chapter 14: Small Business Finance: Using Equity, Debt, and Gifts  

Chapter 15: Assets: Inventory and Operations Management  

Chapter 16: Small Business Protection: Risk Management and Insurance  


PART FIVE: MANAGEMENT AND ORGANIZATION IN THE SMALL BUSINESS 

Chapter 17: Legal Issues: Recognizing Your Small Business Needs  

Chapter 18: Human Resource Management: Small Business Considerations 

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