Globalization and Media

by Lule, Jack

ISBN13: 9780742568358

ISBN10: 0742568350

Format: Hardcover

Pub. Date: 2011-11-15

Publisher(s): Rowman & Littlefield Pub Inc

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Summary

This lively and accessible book argues for the central role of media in understanding globalization. Indeed, Jack Lule convincingly shows that globalization could not have occurred without media. From earliest times, humans have used media to explore, settle, and globalize their world. In our day, media have made the world progressively "smaller" as nations and cultures come into increasing contact. Decades ago Marshall McLuhan prophesied that media technology would transform the world into a "global village." Slowly, fitfully, his vision is being fulfilled. The global village, however, is not the blissful utopia that McLuhan predicted. Nor, in a more modern formulation, is the world flat, with playing fields leveled and opportunities for all. Instead, Lule argues, globalization and media are combining to create a divided world of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies from around the globe, the author describes a global village of Babel-invoking the biblical town punished for its vanity by seeing its citizens scattered, its language confounded, and its destiny shaped by strife.

Author Biography

Jack Lule is professor and director of global studies and professor and chair of journalism and communication at Lehigh University.

Preface	p. ix
Acknowledgments	p. xi
Introduction: Global Village of Babel	p. 1
Wael Ghonim	p. 1
Martin Luther	p. 2
Oprah Winfrey	p. 3
No Globalization without Media	p. 4
Globalization and Media as Human Actions	p. 6
Kevin Carter: Pulitzer Prize, Then Suicide	p. 6
Premature Celebrations of Globalization	p. 7
Marshall McLuhan and the Global Village	p. 8
Babel	p. 9
Global Village of Babel	p. 10
Ken Banks: Poverty? There's an App for That	p. 12
Lu Guang: Documenting the Human Condition	p. 13
Language and Metaphor: What We Talk about When We Talk about Globalization and Media	p. 15
The Battle of Seattle	p. 15
Globalization, Language, and Raymond Carver	p. 16
-Ization and Its Discontents	p. 18
Antiglobalization? Words Matter	p. 20
Impermanence and Change: Anicca	p. 21
When Did Globalization Begin?	p. 22
Metaphors of Globalization	p. 23
"Metaphors to Globalize By"	p. 30
A Definition of Globalization	p. 30
The Role of Media in Globalization: A History	p. 33
From Bongos to Blackberrys	p. 33
Out of Africa-with Media	p. 33
Technology and Social Change: The Debate	p. 35
Evolution of Media and Globalization	p. 31
Oral Communication	p. 38
Script	p. 40
The Printing Press	p. 42
Electronic Media	p. 44
Digital Media	p. 48
Once Again: No Globalization without Media	p. 49
"The Rise of the Global Imaginary": The Global Village	p. 51
The Blue Marble	p. 51
Study of the Imaginary	p. 53
The Global Imaginary: The World as Imagined Community	p. 55
Global Imaginary to Global Village	p. 57
Regaining Babel	p. 59
The Technological Sublime	p. 59
Lewis Mumford	p. 61
The Pentagon of Power	p. 61
Conclusion: A Global Village of Babel	p. 63
Media and Economic Globalization: Starving Children, Hannah Montana, Football, and the Bottom Billion	p. 67
Nestlé, Marketing, and an Infant Formula Controversy	p. 67
How to Sell Shoes: From Cobblers to Nike	p. 70
Media, Marketing, and Myth: "Just Do It"	p. 70
Nestlé: Just Don't Do It?	p. 72
Media Oligopoly	p. 73
Implications of Media Oligopoly: Is Big Bad?	p. 75
"Global Village or Global Pillage"?	p. 77
A Closer Look: The Walt Disney Company	p. 78
Rupert Murdoch, News Corp., Fox, and Football	p. 81
Time Warner: From Life to CNN to AOL	p. 83
No Media, No Capitalism, No Globalization	p. 85
No World News Tonight: The Demise of International Reporting	p. 86
Ignoring the Bottom Billion and the Megacity	p. 88
Mo Amin: A Spotlight on the Bottom Billion	p. 91
Media and Political Globalization: Killing Stories-and Journalists	p. 95
Media and Politics in the Global Village	p. 95
Killing Journalists: The World as War Zone	p. 96
The Beheading of Daniel Pearl	p. 97
UNESCO and Freedom of Expression	p. 98
Killing Stories to Save Journalists	p. 100
Killing Stories to Manufacture Consent	p. 101
News and the Rationales for War in Iraq	p. 103
Metaphors of War	p. 104
Metaphors Can Kill	p. 110
Facebook Revolution? Mohamed Bouazizi	p. 112
New Media in the Global Village	p. 114
New Media, Malaysia, and the Case of Raja Petra	p. 116
Media and Cultural Globalization: Cartoon Riots and Dismantled McDonald's	p. 121
"Those Danish Cartoons"	p. 121
Local Cartoons, Global Riots	p. 123
Globalization and Culture: Three Possible Outcomes	p. 124
Cultural Difference: McDonald's and "The Clash of Civilizations?"	p. 125
Cultural Convergence: McDonaldization or McWorld?	p. 128
Cultural Hybridity: McCurry and Glocalization	p. 132
Cultural Hybridity and Music: Omara Portuondo and Cuban Filin	p. 134
Cultural Globalization and China: Qiangguo Luntan and Tiananmen	p. 136
The Daily (and Historical) Negotiation of Local and Global	p. 139
Conclusion: The Globalization of False Promises	p. 141
"Homo Homini Lupus"	p. 141
Roshaneh Zafar: Media, Microfinance, and Women	p. 142
Cell Phones: A Better World?	p. 144
Cell Phones-and Slaughter: Coltan	p. 146
Fulfilling the Promise of Globalization-and Media	p. 147
Notes	p. 149
Index	p. 169
About the Author	p. 175
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