How to Say It - Grantwriting : Write Proposals That Grantmakers Want to Fund
by Koch, Deborah S.Edition: Original
Format: Paperback
Pub. Date: 2009-10-06
Publisher(s): Prentice Hall Press
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Summary
In grantseeking, words can go where you can't-the government program officer's desk, the foundation boardroom, the corporation's headquarters-so it's important to use them as the strategic, powerful tools that they are. How to Say It: Grantwriting is the only book that goes beyond the nuts-and-bolts tips for assembling a proposal to help you effectively make your case.
Author Biography
Deborah S. Koch has raised millions of dollars for higher education and community nonprofits. With an MBA from Harvard-'s Kennedy School, she has experience with Congress, as well as foundation fundraising. Deborah has published several works, including Mission Possible. She has conducted numerous grant-seeking workshops and has consulted for foundations nationwide.
Table of Contents
| An Introduction: Getting Started | p. 1 |
| Words Matter | p. 1 |
| Why This Book Matters | p. 2 |
| Grantseeking and the Economic Downturn | p. 3 |
| How to Use This Book | p. 4 |
| Beginners FAQs | p. 6 |
| Grant Proposal Writing Process | p. 8 |
| Basic Components of a Proposal | p. 10 |
| Yes, You Can Write | p. 13 |
| Glossary | p. 14 |
| It's About More Than Content | |
| Make Sure Your Project Is Fundable | p. 21 |
| So What? Identify the Goal of Your Project | p. 22 |
| How Will You Know That You Have Achieved Your Goal? | p. 25 |
| Who Will Benefit from Your Project? | p. 26 |
| Is Your Project Doable? | p. 27 |
| Bonus Points for Project Design | p. 27 |
| Is It a Good Match? Show That You've Done Your Homework | p. 30 |
| Understanding the Grantmaker | p. 30 |
| Conducting the Research | p. 31 |
| Look at Grants Made | p. 32 |
| Good Match Criteria | p. 34 |
| Be Alert to Trends | p. 40 |
| Foundation Considerations | p. 42 |
| Find Your Hook | p. 45 |
| Writing Persuasively | p. 46 |
| The Hook | p. 46 |
| Determining Point of View | p. 47 |
| Preferred Problem-Solving Approach | p. 48 |
| Political Ideology | p. 57 |
| Use Buzzwords | p. 62 |
| Applying the Grantmaker's Words | p. 62 |
| Say It to the Right Audience with the Right Style | p. 64 |
| Know Your Audience | p. 64 |
| Operate from the Reader's World | p. 66 |
| Foundations | p. 67 |
| Corporations | p. 70 |
| Government | p. 72 |
| Learn from Your Rejections | p. 76 |
| Overall Style Advice | p. 79 |
| Creating a Well-Organized and Well-Structured Proposal | p. 81 |
| Proposal Organization Brainstorming | p. 82 |
| Proposal Mapping | p. 82 |
| Formatting | p. 83 |
| Make It Easy to Read | p. 84 |
| Make It Easy to Follow | p. 85 |
| Make It Easy to Find Information | p. 86 |
| Use a Proposal Introduction | p. 86 |
| Timesavers | p. 87 |
| Make Your Case with Clarity, Logic, and Passion | p. 90 |
| Assume Nothing: Strive for Clarity | p. 91 |
| Logic | p. 94 |
| Passion | p. 95 |
| Examples of Using Clarity, Logic, and Passion in Your Proposal Presentation | p. 96 |
| Project Titles | p. 105 |
| Overcoming Writer's Block | p. 109 |
| Techniques | p. 109 |
| But Content Is What You're Selling | |
| Say It Effectively: The Letter of Inquiry | p. 119 |
| Procedure | p. 120 |
| Technique | p. 121 |
| Online Letter of Inquiry | p. 121 |
| Contents of a Letter of Inquiry | p. 122 |
| Writing a Short Proposal | p. 130 |
| Example of a Short Proposal | p. 131 |
| Say It with Substance: Organizational Description | p. 137 |
| Formatting | p. 138 |
| Introduce the Organization | p. 139 |
| Establish Capacity | p. 144 |
| Say It with Conviction: The Statement of Need | p. 150 |
| Clarify Your Issue | p. 151 |
| Demonstrate Knowledge of the Field | p. 152 |
| Present Your Problem-Solving Approach | p. 153 |
| Talk About the Beneficiaries | p. 154 |
| Establish Organizational Capacity to Meet the Need | p. 154 |
| Examples of the Statement of Need | p. 155 |
| Say It with Vision and Solutions: Goals, Objectives, Activities, and Outcomes | p. 166 |
| What Is a Goal? | p. 166 |
| What Is an Objective? | p. 167 |
| What Is an Activity? | p. 168 |
| What Is an Outcome? | p. 168 |
| Guiding Questions | p. 169 |
| Goals and Objectives Technique | p. 170 |
| Activities and Outcomes Technique | p. 172 |
| Examples of Goal, Objectives, and Activities Statements | p. 182 |
| Make It Measurable: Outcomes | p. 186 |
| Say It with Proof: Evaluation | p. 187 |
| Reasons for Evaluation | p. 188 |
| Evaluation Considerations | p. 190 |
| Evaluation Methodology and Techniques | p. 193 |
| Say It Expansively: Project Dissemination | p. 201 |
| Purpose and Value of Dissemination | p. 202 |
| Dissemination Activities | p. 204 |
| Examples of Dissemination | p. 205 |
| Say It Richly: Budget and Budget Narrative, Project Sustainability | p. 209 |
| Relationship of Budget to Project Activities | p. 211 |
| How Much Money Should I Ask For? | p. 211 |
| Format | p. 212 |
| Government Budgets | p. 215 |
| Foundation Budgets | p. 215 |
| Budget Narrative | p. 216 |
| Project Sustainability | p. 218 |
| Say It Succinctly: Proposal Abstract/Executive Summary | p. 222 |
| Technique | p. 223 |
| Example of a Proposal Abstract | p. 225 |
| Say It with Flair: The Cover Letter | p. 228 |
| Purpose | p. 229 |
| Technique | p. 231 |
| Examples of Cover Letters | p. 232 |
| Proposal Samples | p. 235 |
| Sample Letter of Inquiry to a Major Foundation | p. 235 |
| Sample Proposal to a Community Foundation | p. 239 |
| Sample Proposal Narrative to a Federal Agency | p. 243 |
| Index | p. 263 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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