Manager's Guide To Business Writing 2/E
by Sparks FitzGerald, Suzanne D.-
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Summary
Table of Contents
| Preface | p. ix |
| Write for Your Readers | p. 1 |
| Know Your Readers | p. 2 |
| What If You Don't Know Your Readers? | p. 3 |
| Check for Readability | p. 9 |
| Write from the Reader's Perspective | p. 11 |
| Build Reader Rapport | p. 12 |
| Come to Terms with Gender | p. 13 |
| Manager's Checklist for Chapter 1 | p. 16 |
| From Purpose Through Process | p. 17 |
| Know Your Single Purpose | p. 17 |
| Writing in Four Stages | p. 21 |
| Five-Step Revision and Edit | p. 28 |
| Help for Your Grammar | p. 29 |
| Manager's Checklist for Chapter 2 | p. 30 |
| The Power of Words to Express, Not impress | p. 31 |
| Make It Clear, Economical, and Straightforward | p. 31 |
| Avoid Trite Phrases, Cliches, and Jargon | p. 38 |
| Accentuate the Positive | p. 40 |
| Make It Active | p. 41 |
| Avoid Typographical Excess | p. 42 |
| Avoid Noun and Adjective Stacks | p. 43 |
| Choices and Consideration | p. 43 |
| Manager's Checklist for Chapter 3 | p. 44 |
| Structure Your Writing to Reach Your Reader | p. 45 |
| Techniques to Engage the Reader | p. 45 |
| Traditional Letter Form | p. 46 |
| E-Mail Form | p. 49 |
| Tips for Writing at Chip Speed | p. 52 |
| Five Formats for Letters and E-Mail | p. 53 |
| Manager's Checklist for Chapter 4 | p. 62 |
| The Power of Visuals, White Space, and Headings | p. 65 |
| Visuals: Into the Head Through the Eyes | p. 65 |
| White Space: Making the Most of Nothing | p. 69 |
| Headings: Signposts and Signals | p. 70 |
| Summary | p. 72 |
| Manager's Checklist for Chapter 5 | p. 74 |
| Writing Basics: Grammar and Style | p. 75 |
| Style | p. 76 |
| Vocabulary | p. 78 |
| Grammar | p. 80 |
| Spelling | p. 86 |
| Punctuation | p. 86 |
| Layout | p. 88 |
| Going Beyond This Book | p. 90 |
| Manager's Checklist for Chapter 6 | p. 90 |
| How to Start and Stop | p. 91 |
| Gaining Attention | p. 91 |
| Effective Openings | p. 94 |
| Holding Your Readers | p. 96 |
| Ending Strong | p. 96 |
| Manager's Checklist for Chapter 7 | p. 98 |
| Writing for Social Media | p. 103 |
| Blogs | p. 103 |
| Tweeting | p. 103 |
| p. 105 | |
| Summary | p. 108 |
| Manager's Checklist for Chapter 8 | p. 109 |
| Zero-Based Writing | p. 111 |
| Move from Assumptions to Perspective | p. 111 |
| Master Process Writing | p. 112 |
| Write Clear, Practical Descriptions | p. 113 |
| Write Simple Instructions | p. 114 |
| Manager's Checklist for Chapter 9 | p. 120 |
| Dealing with Tough Situations | p. 121 |
| Breaking Bad News | p. 122 |
| Reacting to a Predicament | p. 125 |
| Above All, Do No Harm | p. 127 |
| Turning Negatives into Positives | p. 128 |
| Competence and Confidence | p. 129 |
| Manager's Checklist for Chapter 10 | p. 130 |
| Reports, Reports, Reports | p. 131 |
| Basics for All Reports | p. 131 |
| Occasional Report | p. 134 |
| Activity Report | p. 136 |
| Status or Progress Report | p. 140 |
| Formal Report | p. 143 |
| Evaluating Your Report | p. 148 |
| Manager's Checklist for Chapter 11 | p. 150 |
| Persuading Your Readers | p. 151 |
| How to Persuade in Three Difficult Steps | p. 152 |
| Ten Rules of Persuasion | p. 153 |
| Use a Problem/Solution Format | p. 159 |
| Write Powerful Proposals | p. 160 |
| Conclusion | p. 163 |
| Manager's Checklist for Chapter 12 | p. 164 |
| Appendix. Postscript: Top 10 Tips for Writing Well in Business | p. 165 |
| Index | p. 169 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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