Perfect Phrases for the Sales Call, Second Edition,9780071745048

Perfect Phrases for the Sales Call, Second Edition

by ;
Edition: 2nd
ISBN13: 9780071745048
ISBN10: 0071745041
Format: Paperback
Pub. Date: 2010-12-01
Publisher(s): McGraw Hill
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Summary

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEDON'T MISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIESHow do you get face time with someone who doesn't accept sales calls? What is the best way to present the value of your offering? How do you handle price objections? Answer: You need to speak the right language.This fully revised second edition of the popularPerfect Phrases for the Sales Callprovides an arsenal of persuasive language and word-for-word practice scenarios to help you address any challenge. Learn the most effective language for: Getting past gatekeepers and selling to the decision makers Presenting your product or service in the best light Handling objections, stalling, and other delaying tactics Building trust and cultivating relationships

Author Biography

William T. Brooks is CEO of The Brooks Group, a consulting firm that provides custom sales solutions to businesses. An internationally renowned expert on sales and sales management, he has more than a dozen books to his credit.

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