Selling from Your Comfort Zone The Power of Alignment Marketing

by
Format: Paperback
Pub. Date: 2022-07-26
Publisher(s): Berrett-Koehler Publishers
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Summary

Stacey Hall destroys the myth that salespeople must get out of their comfort zone to make a stellar sale by sharing a simple formula for a personalized approach to building collaboration and connection.

As a salesperson, do you ever feel like you “sell out” on yourself and the products you represent because you are thrust far out of your comfort zone? Do uncomfortable risks produce anxiety for you and affect your self-esteem and confidence?
 
Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Stacey Hall’s alignment marketing formula combines both skillsets in an easy-to-follow process for gently expanding your comfort zone so they can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way.
 
Selling from Your Comfort Zone shifts away from “pushy” and “spammy” sales tactics and facilitates the gradual growth of your comfort zone by helping you find alignment with your calling, personality traits, and core values.

Reading group discussion guide available in book.

Author Biography

Stacey Hall is the founder of the Success with Stacey Hall company as well as the groundbreaking social media marketing training program “Go For YES,” which has helped thousands of entrepreneurs attract more sales, customer and employee satisfaction, and success. Stacey is an acclaimed international speaker who gained recognition for her Tedx talk that aimed to help women entrepreneurs attract their ideal audience, solve problems, and leave a positive legacy. She is also the bestselling author of three global bestselling books: Attracting Perfect Customers, Chi-To-Be, and The Power of YES.
 

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