Social Media Metrics Secrets provides a wealth of insider tips, valuable insights, and unbeatable advice for acclimating to a world where consumer control is the new normal. In this book, users will learn to navigate the complex ecosystem of social media channels and apply measurement standards to evaluate their impact on consumers. Written in a conversational tone, key parts are: Building Your Social Network Operations Center, Tracking Progress with Measures of Success, Finding the Big Payoff from Social Media.Within these crucial parts, expert John Lovett uses mini case studies as examples, shows how to manage social operations with technology, how to find and manage staff for a social network operations center, how to identify customers across channels and how to integrate all the various forms of social media at a company from LinkedIn to Twitter to Facebook, YouTube, Twitter and more and most important how to track and measure the ROI of all this social media investment. Bonus content shows the reader how to sustain a social media program and how to cut back and add to it based on the results of web analytics.

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. As a Senior Partner at Web Analytics Demystified, Lovett regularly consults with leading vendors and enterprises to offer strategic guidance for building innovative digital measurement programs. His deep industry knowledge and thought leadership help businesses transcend mediocrity using analytics. Lovett is the co-founder of the Analysis Exchange and sits on the Board of Directors for the Web Analytics Association.