How to use design as a tool to create not only things but ideas, to speculate about possible futures.

Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be—to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose “what if” questions that are intended to open debate and discussion about the kind of future people want (and do not want).

Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction. They show us, for example, ideas for a solar kitchen restaurant; a flypaper robotic clock; a menstruation machine; a cloud-seeding truck; a phantom-limb sensation recorder; and devices for food foraging that use the tools of synthetic biology. Dunne and Raby contend that if we speculate more—about everything—reality will become more malleable. The ideas freed by speculative design increase the odds of achieving desirable futures.

Anthony Dunne is Professor and Head of the Design Interactions Programme at the Royal College of Art. He is the author of Hertzian Tales: Electronic Products, Aesthetic Experience, and Critical Design (MIT Press).

Fiona Raby is Professor of Industrial Design at the University of Applied Arts, Vienna, and Reader in Design Interactions at the Royal College of Art.

CONTENTS
Preface to the Paperback Edition vii
Preface x
Acknowledgments xii
1 Beyond Radical Design? 1
2 A Map of Unreality 11
3 Design as Critique 33
4 Consuming Monsters: Big, Perfect, Infectious 47
5 A Methodological Playground: Fictional Worlds and Thought Experiments 69
6 Physical Fictions: Invitations to Make-Believe 89
7 Aesthetics of Unreality 101
8 Between Reality and the Impossible 139
9 Speculative Everything 159
Notes 190
Bibliography 204
Index 217